Stop Optimising Tasks. Start Optimising Results in Klaviyo.
Klaviyo isn’t underperforming because you’re not doing enough.
It’s underperforming because you’re doing the wrong things.
We see this constantly when auditing ecommerce accounts. Plenty of flows. Plenty of campaigns. Plenty of activity. Very little impact.
That’s because most brands optimise tasks, not results.
The problem with “tasky” Klaviyo setups
On paper, everything looks fine:
- Welcome flow? Live.
- Abandoned cart? Running.
- Post-purchase emails? Sent.
- Campaign calendar? Full.
But when you zoom out, performance tells a different story. Revenue from retention stalls. Engagement plateaus. Incremental gains are tiny.
Why? Because tasks are being completed in isolation, without a clear outcome in mind.
Results-first thinking changes everything
A results-led Klaviyo strategy flips the question from:
“What should we build next?”
to:
“What result do we want to move?”
That result might be:
- Higher repeat purchase rate
- Faster second purchase
- Better conversion from high-intent browsers
- More revenue per subscriber
Only after that is clear do flows, segments and campaigns make sense.
Example: Abandoned checkout done wrong (and right)
Task-led approach:
“Let’s add another reminder email.”
Results-led approach:
“What’s stopping people from converting — trust, timing, or friction?”
The fix might be:
- Earlier send time
- Fewer emails, not more
- Clearer reassurance (delivery, returns)
- Removing low-intent traffic from the flow entirely
Same tool. Completely different outcome.
The FlowFixer approach
At FlowFixer, we start every engagement by defining:
- The revenue lever that matters most
- Where Klaviyo can influence it fastest
- How to measure success properly
Only then do we design flows, campaigns and lifecycle logic.
The result?
Less noise. More clarity. Compounding gains over time.
The takeaway
If your Klaviyo feels busy but underwhelming, don’t add more.
Pause. Zoom out. Decide what result actually matters — then build only what moves it.
That’s how retention becomes inevitable.
