Accelerator

The Accelerator takes everything delivered in The Launchpad and builds the layers that turn a solid foundation into a genuinely high-performing eCRM programme: five total automation flows, an email list growth strategy, and a reporting setup that tells you exactly what's working and what isn't.

Includes everything in The Launchpad — branded email template, welcome series, abandoned cart flow, post-purchase flow, segmentation strategy and core segments built in Klaviyo.

A three-flow programme is a starting point, not a finished product. The brands seeing the most consistent returns from their Klaviyo account are the ones with coverage across the full customer journey — capturing intent before it cools, re-engaging subscribers before they lapse, and growing their list with the same rigour they apply to paid acquisition. The Accelerator is built to deliver all of that in a single, coordinated engagement.

Two additional automation flows extend your programme's coverage, a practical list growth strategy identifies exactly where your subscriber acquisition is losing ground and what to do about it, and a properly configured reporting setup means you're no longer guessing at what the numbers mean — you're making decisions with them.

What's delivered — in addition to The Launchpad

• Browse abandonment flow (2–3 emails)
• Winback / re-engagement flow (3 emails)
• Email list growth strategy document
• Popup & form audit + recommendations
• Klaviyo reporting dashboard setup
• Campaign performance framework
• Flow revenue attribution setup
• 30-day post-launch check-in call

What's included in detail

Browse abandonment flow

A browse abandonment flow catches the significant proportion of your site visitors who showed clear product interest but didn't add to cart — a segment that most brands ignore entirely. Using Klaviyo's browse tracking integrated with your Shopify or WooCommerce product catalogue, we build a two to three email sequence that surfaces the specific products a subscriber was viewing, with urgency and social proof layered in where appropriate. When configured correctly, browse abandonment consistently outperforms generic promotional sends for both open rate and revenue per recipient.

Winback flow

Every list has a cohort of subscribers who were once engaged, purchased, and have since gone quiet. Left unmanaged, this segment grows and quietly degrades your deliverability. A well-built winback sequence attempts re-engagement with a structured offer and copy escalation — and for those who don't respond, removes them cleanly before they cause inbox placement problems. We build this not just as a revenue recovery mechanism, but as an active deliverability management tool.

Email list growth strategy

We audit every touchpoint at which your brand has an opportunity to acquire email subscribers — site popups, embedded forms, checkout flow, post-purchase pages, social channels, packaging — and produce a prioritised, actionable strategy for improving each one. This isn't a generic best-practice document. It's a specific, researched assessment of your current setup with clear recommendations ranked by expected impact. Where quick technical fixes are available, we make them as part of the engagement.

Reporting setup

Klaviyo contains an enormous amount of data, but most brands don't have it organised in a way that supports clear decision-making. We configure your Klaviyo reporting dashboards to surface the metrics that matter — flow revenue by type, campaign performance by segment, list growth rate, unsubscribe and deliverability trends, and overall email programme contribution to revenue — structured so that any member of your marketing team can open Klaviyo and immediately understand how the programme is performing.

Includes a 30-day post-launch check-in. Four weeks after your flows go live, we review early performance data together and provide specific recommendations based on what the numbers are showing. Included as standard — no additional cost.

How it works

01: Discovery & programme planning

A more detailed discovery session than Launchpad — we review your customer data, purchase frequency patterns, current list acquisition performance and competitive context before mapping the full programme architecture.

02: Foundation build

Template, core flows and segmentation delivered first — your programme is generating revenue while the additional layers are built.

03: Extended build

Browse abandonment and winback flows built, QA'd and launched. List growth strategy produced. Reporting dashboards configured.

04: Review, launch & 30-day check-in

Full programme walkthrough, launch sign-off, and a confirmed 30-day check-in date scheduled before we wrap the engagement.

Who this is for

• Brands that want a complete retention programme, not just a starting point
• Shopify and WooCommerce stores with a growing list that isn't being worked hard enough
• Marketing teams who are reporting on email performance and need the data structured to support that
• Brands that have tried to build these flows internally and know they need a specialist to do it properly
• Teams who want to hand over a finished programme to stakeholders with confidence

Frequently asked questions

Can The Accelerator be built on top of an existing Launchpad delivery?

Yes. If you've already completed The Launchpad with FlowFixer, we can scope The Accelerator additions as a follow-on engagement — extending what's already in place rather than rebuilding it.

How long does The Accelerator take?

Typically two to three weeks from kickoff to full programme launch, depending on how quickly we can get access to your accounts and how much existing content we're working from.

What does the 30-day check-in involve?

A 45-minute call to review early performance data from your flows, discuss what the numbers are indicating, and provide specific recommendations for what to test or adjust in the next 60 days. It's included as standard — not a sales call.