Launchpad

Most brands put off building their lifecycle programme because it feels like a large, complicated undertaking. The Launchpad removes that barrier entirely — delivering a branded email template, three core automation flows and a structured segmentation strategy in a focused, fast-turnaround engagement.

Retention marketing underperforms for one consistent reason: it was never given a proper foundation. Brands start with good intentions, build a basic welcome email and an abandoned cart sequence without a real strategy behind them, and then wonder why the numbers don't move. The Launchpad is the antidote — a properly considered, properly executed starting point that gives every subsequent eCRM initiative something solid to build on.

Working across your Klaviyo account, Shopify or WooCommerce store, we design and build the core components that every serious retention programme requires: a branded template that makes your emails look as good as the rest of your brand, three automation flows built around your customer journey (not generic best practice templates), and a segmentation strategy that turns your list from a single undifferentiated audience into a properly structured marketing asset.

What's delivered

• 1× branded email template (multi-block system)
• Welcome series flow (3–4 emails)
• Abandoned cart / checkout flow (3 emails)
• Post-purchase flow (2–3 emails)
• Segmentation strategy document
• Core segments built in Klaviyo
• Flow performance tracking setup
• QA across all deliverables

What's included in detail

Branded email template

A custom, branded email template designed and built inside Klaviyo — structured around your most frequent send types and built with a modular block system that makes producing new campaigns fast and straightforward. We design it to match your brand identity precisely: your typography, colours, imagery style and tone. It's not a Klaviyo default with your logo dropped in. It's a proper branded template your team will use for every send from this point forward.

Three core automation flows

We build the three flows that generate the most consistent revenue return for ecommerce brands at every stage of their programme: the welcome series, which introduces your brand to new subscribers and drives towards a first purchase; the abandoned cart sequence, which recovers revenue from your most commercially intent-signalled visitors; and the post-purchase flow, which begins the work of building loyalty and driving repeat buying from your most recent customers. Every email is written and designed specifically for your brand — not adapted from a template library.

Segmentation strategy

A documented segmentation strategy built around your specific customer base and purchase data — covering the audience splits that will have the most immediate impact on your campaign performance and flow targeting. We build the initial segments directly in Klaviyo, so the strategy arrives with the infrastructure to execute it already in place. This is the document and structure that every future eCRM decision should reference — not something that gets filed and forgotten.

The Launchpad is designed to be built upon. Everything delivered here — the template, the flows, the segmentation framework — is structured so that The Accelerator or The Ultimate can extend it without reworking what's already in place.

How it works

01: Discovery & strategy

A focused kickoff session covering your brand, your customer data, your current Klaviyo setup and your goals for the programme. We review what exists, identify what's needed, and align on the flow strategy and segmentation approach before anything is built.

02: Template design & build

The branded email template is designed first — once approved, it becomes the foundation for every email in your flows. Copy and design are produced in parallel to keep the timeline tight.

03: Flow build & segmentation

Flows are built in Klaviyo, QA'd end-to-end across device and email client, and structured with the correct triggers, filters and conditional logic. Core segments are built and validated against your live data.

04: Review & launch

You review everything before it goes live. We walk you through what's been built, how to manage it, and what to look at in the first 30 days of performance data.

Who this is for

• Brands that know their retention programme is underinvested and want a proper starting point
• Shopify and WooCommerce stores whose current email marketing is ad hoc, inconsistent or non-existent
• Marketing teams that want a structured, expert-led build rather than a DIY attempt that takes months
• Brands preparing to scale paid acquisition who know they need retention infrastructure in place first