Automation & Flows

Your best salesperson should never be offline.

A well-built automation programme in Klaviyo operates continuously — converting new subscribers, recovering abandoned carts, building loyalty after a first purchase, re-engaging lapsed customers, and surfacing the right product at the right moment in the customer journey. Done properly, it generates more attributable revenue per send than any campaign programme, with less ongoing effort, because it is responding to individual behaviour rather than broadcasting to a list.

Most Klaviyo accounts have some version of this in place. The welcome email that was set up eighteen months ago and never optimised. The abandoned cart flow built from a template that was not written for your brand, your products or your customers. The post-purchase sequence that stops after two emails because no one got around to extending it. The winback flow that has been in draft for three months because the brief was never finalised.

FlowFixer's Automation and Flows project builds the programme your Klaviyo account should have had from the start — designed around your specific customer journey, written and designed for your brand, and built in Klaviyo with the technical precision that makes the difference between a flow that works and one that just exists.

What the engagement covers

Customer journey mapping and flow strategy

Before anything is built, we map your full customer lifecycle against your specific store data — identifying every commercially significant moment where an automated email can influence behaviour. This is not a generic flow checklist. It is a strategic assessment of your customer journey that determines which flows to build, in what order, and how to structure the logic within each one to maximise the revenue impact.

Welcome series

The welcome series is the highest-value automation in any Klaviyo programme, because it reaches subscribers at their peak engagement moment and has a direct influence on whether they make a first purchase. We build a properly structured welcome sequence — typically three to five emails — that introduces your brand with authority, handles objections, surfaces your strongest proof points, and moves new subscribers towards a purchase without feeling like a hard sell. Split logic is built in from the start to distinguish between subscribers who have already purchased and those who have not, so the sequence is always contextually appropriate.

Abandoned cart and checkout flows

The most commercially direct automation in your programme. We build a multi-email abandoned cart sequence with dynamic product content pulled from your Shopify or WooCommerce catalogue, structured urgency that escalates appropriately across the sequence, and timing optimised for the purchase cycle of your specific product category. Where relevant, we also build a separate checkout abandonment flow for subscribers who reached the payment stage — a distinct intent signal that warrants a different message.

Post-purchase flow

The post-purchase period is the highest-leverage moment for LTV building, and most brands waste it entirely. We build a post-purchase sequence that goes beyond the transactional confirmation — progressing through product use guidance, review requests at the optimal moment, complementary product recommendations based on purchase history, and repeat purchase nudges timed to your repurchase cycle data. The goal is a first purchase that reliably leads to a second.

Browse abandonment

A browse abandonment flow captures intent that abandoned cart flows miss entirely — the subscriber who viewed a product, did not add to cart, and left. Using Klaviyo's site tracking integrated with your product catalogue, we build a sequence that surfaces the specific products viewed and applies the right combination of social proof and urgency to move a warm prospect towards purchase.

Winback and re-engagement

Every list has a growing cohort of subscribers who have stopped engaging. Left unmanaged, this cohort depresses your deliverability and inflates your list size without contributing to revenue. A well-built winback sequence attempts re-engagement with escalating incentives and copy that acknowledges the lapse without being desperate — and for those who do not respond, removes them cleanly before they cause inbox placement problems. We build this as both a revenue recovery tool and an active deliverability management mechanism.

Sunset flow

Properly managed subscriber suppression is one of the most undervalued deliverability levers available in Klaviyo. We build a sunset flow that systematically identifies and suppresses chronically disengaged subscribers before they accumulate sufficient negative engagement signals to damage your sender reputation — keeping your active list clean, engaged and delivering well.

Supporting flows

Depending on your programme's requirements and the scope agreed at kickoff, we build the additional flows that complete your lifecycle coverage — back-in-stock notifications, price drop alerts, replenishment reminders, VIP recognition flows, birthday and anniversary sequences, and loyalty milestone emails. Each is scoped to the specific needs of your brand rather than built to a generic template.

How FlowFixer builds flows differently

The difference between a Klaviyo flow that performs and one that merely exists is almost always in the detail: the specificity of the trigger and filter logic, the quality of the conditional splits that adapt content to different customer contexts, the precision of the send timing, the relevance of the dynamic content, and the standard of the copy and design. Every one of these elements is a compounding factor — a flow built with poor logic and generic copy will generate a fraction of the revenue of one built with the same care we apply to every engagement.

Our specialists build flows in Klaviyo every day. We know where the platform's native capabilities end and where custom solutions are needed, how to structure split logic that handles edge cases without breaking, and how to write flow copy that converts across the full range of customer contexts a sequence will encounter over its lifetime.

Frequently asked questions

How many flows are included in a standard engagement?

The scope is agreed during the initial scoping call based on your programme's priorities, your Shopify or WooCommerce store's data, and your budget. A typical engagement covers between three and eight flows. For brands that need a complete lifecycle programme built from scratch, our eCRM growth packages — the Launchpad, Accelerator and Ultimate — provide a structured, tiered approach to the full flow suite.

Do you write the email copy or do we provide it?

We write all email copy as part of the engagement. We ask for brand guidelines, tone of voice references, any existing approved copy and relevant product information — and we produce the full copy for every email in every flow. If you have an existing approved copy style or specific messaging requirements, we work within those constraints. The design of each email is also produced by our team and built directly into Klaviyo.

Can you optimise flows that already exist rather than rebuilding them from scratch?

Yes. If you have flows in place that have a reasonable foundation, we assess what is worth keeping, what needs significant revision and what should be rebuilt. Optimisation engagements are scoped individually based on what is in place and what the improvement opportunity looks like. We will always tell you honestly whether optimisation or a rebuild represents the better investment for a specific flow.